Getting the project OnTrak
Of course, we were delighted to assist and teamed up with the Carlsberg team to develop an image of what sort of tool we should construct in order to maximize Carlsberg's ROI while also completing the project in a reasonable amount of time. We all decided to start working together in creative workshops to define the scope of our MVP and brainstorm all of the potential improvements that came up. In brief, we completed a pre-study that gave us a clear path for developing a personalized solution in the future. It should clearly fulfill two major business needs in addition to providing an outstanding tool:
- Carlsberg now has a greater understanding of their business and contracts, as well as the ability to track them through time.
- Certain that the new solution will seamlessly integrate into Carlsberg's existing digital ecosystem
As a consequence of our collaborative efforts, we were able to lay a solid foundation for developing a new contract management system, OnTrak, which now provides the sales force with the capabilities they require. OnTrak is a fully self-contained platform that takes data from a variety of sources and integrates it with Carlsberg's Enterprise Resource Management system SAP to provide the sales force with the most up-to-date customer and product information. Instead of wasting time looking for information, staff may now use the new online interface to calculate new agreements in a fraction of the time.
Apart from performing computations, they can also send them for approval or denial as part of a smart decision chain, ensuring that all levels of management are aware of their team's performance.
OnTrak effortlessly adapts to the correct market, language, decision chains, legislation, and so on, regardless of where you are geographically based. The solution is adaptable not just in terms of geography, but also in terms of devices and platforms. For a multinational corporation like Carlsberg, a flexible solution is essential.