Eau Thermale Avène
Why we have such a good digital partnership with Avène
We treat your socials the way Eau Thermale Avène treats your skin: as if it were our own! After working for Avène for 6 years we really do feel part of the brand. Creating and boosting their social content in Belgium and The Netherlands has been a blast. Discover our work!
2018
Eau Thermale Avène, part of the Pierre Fabre group, has a rich history of skin care with products for every skin type that contain the healing Thermal Water from the Saint-Odile source in France. Many different ranges for face and body meet the needs of the sensitive skin.
Made-to-measure
Completing different challenges for Eau Thermale Avène each year has made us glow with pride (and luckily, glowing skin is always in). Influencer marketing, always-on, campaigns: we’ve done it all! Always working with a customized Digital Marketing Strategy, in combination with the daily management of the marketing campaigns we propose.
- 2 countries (BE,NL)
- 5 campaigns per year
- 3 years of partnership
They say good skin is the best foundation
A selection of what we do:
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Strategy & management of many campaigns with different objectives: from store traffic to brand building. We define conversion driven strategies, create the assets and setup, monitor and report the campaigns. Some of the campaigns we completed: Couvrance lip balm launch, Solaire suncare, A-OXitive launch, Skin & Cancer, and so on.
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Influencer marketing to further reinforce the digital approach, and to add an extra value to the existing campaigns. In 2020 we also launched a unique collaboration with Avène ambassadors, to celebrate the 30th birthday of the brand.
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Always-on social media approach for both The Netherlands and Belgium. Being topical with the brand is vital. That’s why each month we propose content adapted to the latest trends in skin care, new product releases, topical tips & tricks, ... The always-on approach includes strategy, copywriting, design and performance marketing.
Doing a good job in skin care also appears to be a good foundation.
That’s it for now! Oh, and remember: Skin first. Makeup second. Smiles always.
