Marketing vs Business data
A dashboard is built on your operational and/or strategic data, directly on your operational system, your data warehouse or a combination of both. The data of your business can be SAP: ECC, S4HANA, C4C, Hybris, Commerce... If you have marketing data you will most likely work with Lookerstudio, Odoo, Microsoft Dynamics, Dataverse, X, Meta... Marketing data is just one dashboard for web, e-Commerce, social traffic and ROI’s. Because we’re talking about big data dashboarding is used in a wide range of domains.