The world of business is changing enormously. In both the B2B and B2C sectors, customers are now present on numerous channels and adopt increasingly complex behaviors. Because of this, digital is becoming a more essential growth driver and accelerator in this fast-changing market.
Deliver value at each step of the buying journey
The COVID-19 dilemma made digitalization a priority for retail players in 2020, as the access to physical networks was limited. In certain sectors (such as food and culture), and for certain brands, the online sales skyrocketed. A similar trend can be seen in B2B channels: the digitalization of purchasing in industry, and the rise in selfcare are telling signs.
To deliver a unified commerce experience for your customers and improve your market share in online sales, you’ll need a reliable e-Commerce platform and comprehensive product data. Throughout the consumer journey, you must also provide an appealing and efficient user experience. However, the importance of points of sale should not be overlooked. With a 360-degree knowledge of your consumers and products, your sales team needs to be equipped with digital tools to better meet clients' expectations and generate more revenue.