Getting the project OnTrak
We were of course eager to help and joined forces with the Carlsberg team working closely to get a picture of what kind of tool we should build in order to both maximize Carlsberg’s ROI and deliver the project in quite a short amount of time. Together we decided to start working collaboratively in creative workshops, defining the scope for our MVP as well as brainstorming around all the suggested improvements that came up. In short we conducted a prestudy which provided us with a clear direction for the upcoming development of a customized tool. Except for building an awesome tool it should clearly also support two key business needs:
- Giving Carlsberg a better overview and possibility to track their business and contracts over time
- Secure that the new solution would fit like a glove into the existing digital landscape of Carlsberg
The result of our joint work gave us a great foundation to start working on a new contract management system which today is called OnTrak and now provides the sales team with their desired functionality. OnTrak is a fully stand-alone platform that collects data from several different data points with integations to Carlsberg’s Enterprise Resource Management system SAP, providing the sales team with the latest client- and product data. Instead of spending a lot of time searching for information the employees can now, in much less time, do calculations of new agreements through the new web interface.
Except for doing their calculations they can also forward these for approvement or denial as part of a smart decision chain, making sure that all levels of management can keep track of their teams performance.
No matter where you are geographically located OnTrak easily adapts to the right market, language, decision chains, laws etc. The solution is not only adaptive when it comes to geography, but also for various devices and platforms. A dynamic solution is key for a global company like Carlsberg.