How we made it work:
Work on the customers touchpoints
In order to improve the user experience at each stage of the journey:
Carry out quantitative and qualitative studies: UX Research approaches allow you to understand the behavior of your users and customers.
Provide customized journeys: turn to a CX (Customer Experience) designer to work on each phase of the customer journey.
Using A/B testing (Conversion Rate Optimization) and continuous optimization methodologies, our web analytics professionals can help you properly measure the efficacy of each campaign, communications action and visit. This will help you grow your sales and enhance your marketing ROI.
We can help you to:
Set up a SEO plan (natural referencing) for search engines
Develop SEA (Search Engine Advertising) on Google Ads or Bing Ads
Create marketing campaigns, both outbound (emails) and inbound (content), combined with use of a CRM tool
Aim for full support
All aspects of your online and digital marketing projects are handled by our multidisciplinary teams. Our clients in banking and insurance, retail, luxury, industry, and energy sectors already benefit from our global support (strategic consulting, experience design, digital marketing), as well as our experience managing and governing cross-cutting projects, particularly in international markets.