Content & motion design
Content is key for (potential) buyers and business growth. It’s all about creating written or visual content around an idea to bring added value to your potential customers. That’s why we specialize in digital content, content creation, content design and much more.
Content is a big part of our life. It is what informs, entertains, keeps us attracted and guides our decisions about a product or service. Everything your brand needs to be aligned with a clear strategy, because digital content and strategy are thick as thieves. Need help to clear the air? You’re at the right place.
To trust or not trust the brand?
People browse organic results on Google, YouTube and other social media platforms in search of answers. We know that you have to treat every piece of content about your brand like it’s the only thing people will read. Integrity, keeping it real and differentiation from competition are the 3 key points for a brand. Fortunately, these happen to be something we’re good at. Read everything about digital branding strategy here.
All for one or one for all!
Making content is more than deciding the format. You need to know who you want to reach, how they will interpret your message and where you can find them. Together with you, we really get to know your prospects and get to know their obstacles, constraints, challenges, fears… When this is clear, our performance marketers make sure no one falls through the cracks. That’s the time to choose which format will work for your brand
"Content builds relationships. Relationships are built on trust. Trust drives revenue."
Holistic experience
Hungry for a holistic experience
Your prospects want to see expertise, authority and trustworthiness. Something we call EAT. High-quality content and design are essential for your brand to succeed in terms of these 3 pillars. Everything you put online from your Google ads, social media, to blogs, … It needs to create a holistic experience across every touchpoint of your brand.
Why motion/video/animation design takes an important place in content creation
Content creation follows a smooth process, because there’s no time to waste. We can help you to:
- Create your buyer persona
- Start thinking about concepts
- Do keyword research
- Start thinking about digital content ideas
Together with your valuable input about your customers we can start creating content. An important part of this content is the visual look, and let’s not forget the copywriting. Nothing is more important than these two factors in social media. Let’s start creating!
"Content is fire; social media is gasoline."
Copywriting
Copywriting always depends on your choice of platform, persona, product and ideas. Social media copy needs to be bold, funny, catchy, and used as a relationship-building tool. Web content needs to be scannable, focused on solutions and SEO-friendly to have better Google results. You want to know which platform fits your company?
Design
Design is the final step to put your content out in the world. Like the old adage; last but not least. With the enormous flow of visual content we see every day - photos, videos, etc., you must stand out, be different from the ‘mainstream’. To give your brand that extra visual edge, why not opt for motion design and use animations and moving elements (stickers, buttons, filters, ...), as more people are attracted to visual effects. We can offer you stills and animated designs depending on what your company needs. Get a glimpse of what we offer:
- 3D design
- Animation design
- Motion design
- Sound Design
- VFX (visual effects)
- Video creation
- AR (augmented reality)
360° service
Every step of the way, SQLI can be your partner to guide and help you obtain digital content (design). In need of Content Strategists, Copywriters, Art Directors, Motion Designers, Performance Marketers, Web Developers or our full 360° service; our enthusiastic team is eager to get together and help you out wherever you want us to!
