A bulletproof lead gen strategy for fichet group
Let’s talk about a reliable, secure and robust partner who is committed to delivering quality work. We could be talking about SQLI, but this case is all about Fichet Group. This leading Worldwide security provider strongly believed they could use some help in their hunt for new qualitative customers. SQLI to the rescue with a whole new digital strategy to get these leads!
You’ve probably never ordered a product from Fichet Group, but we have no doubt you’ve used them. Ever walked through identification gates at the airport or underground? Ever waited in front of a security door with bulletproof glass? Fichet develops solutions to protect business organisations, retail chains and public infrastructures against every threat—from basic to high security risks. Their main customers are mainly financial institutions, government buildings, airports, high risk industries, public buildings and transports and retail facilities.
A complex world needs a complex solution
Years ago, Fichet Group was mainly focused on safes and vaults. A reliable solution in an offline era, but in 2021 we demand more in our fully digitalized and connected world. Fichet drastically decided to broaden their product range with security systems, cash management systems, security gates, to even doors that could withstand the blast of a big explosion. Name it, Fichet will make it! And as rapidly & radically the world of security products was changing, the same happened with the world of digital marketing. Fichet Group was looking for a partner who could provide content support in its social media approach as well as ensure the influx of qualitative leads on its digital channels. That’s where SQLI jumped in! But before we show you the learnings and amazing results of this client, let’s explain to you what we have done.