Marketing and data are thick as thieves. One does not perform at its best without the other. Today, the internet is a crowded space so it's easy to waste resources on things that don’t work. Thanks to complex and deep learning algorithms we can optimize the ROI if you make it through the big data. However, a lot of marketers don’t like to dig into the big pile. Luckily, our performance team is thrilled to help you understand and analyze!

Once you have data, you achieve value

We can say that every business is an analytics business. Because every business and process are ready for improvement. When you want to do in-depth analytics, you should first gather useful data. The data gives us business insights and meaningful information that can’t be detected without analytics. A deep analysis and a good knowledge of all the terms is necessary. Page views, conversion rate, return on investment... doesn’t ring a bell? SQLI comes to the rescue to help you understand the meaning of all the numbers.

Our team is experienced in Google Analytics 4, Lookerstudio, Supermetrics, HubSpot, Adobe Analytics and On-Platform analysis (Meta, LinkedIn, X, Pinterest, Google Ads,… ; you name it) to perform in-depth analysis. The quicker the analysis, the quicker your brand can achieve more tangible value for further investments. This process is something we call the analytics lifecycle.

Regardless of the scale of your campaign or project, it includes the following steps:


Fast, big and complex are the words that pop up into your thoughts? We can help you to handle your (big) data and get the information you need for your business decisions.


We compare the different algorithms, content and parameters to know what works best for you. It’s an ongoing process of trial and error.


Action time! We have everything there is to know about how to boost the projects or campaigns the right way. When this step is active, the cycle keeps repeating itself until you’re happy with the results. But even then, adaptations still need to be made.

The different steps in the analytics lifecycle

The importance in digital marketing 

Not convinced that you need your data analytics to improve your business goals? Here are things you can do when you use digital analytics in marketing: 

  • Understand who your most likely customers are 
  • More meaningful targeting 
  • Retain more customers 
  • Increase the lifetime value of the customer 
  • Relate more easily to the customer 
  • Deliver the right message at the right time 

Get in touch and let us know what we can do for you. At SQLI, we use our expertise to produce actionable, measurable insights with your data & analytics so you can save time and money.

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Contact us now!