The E-commerce Marketing Process
When starting an e-commerce marketing process, we need to make sure that we have a deep understanding of your brand. Everything that is directly and indirectly connected with it, is essential; like the industry, audience, the market, the competition, business goals, ... The brand has been completely discovered and defined? That’s the time we start building a good performing campaign, and all efforts can kick off!
Next, we’ll create a strategy that fits your budget and needs. We recommend which channels to use to make sure we reach your target audience. Very important is to capture all the data from your site so we can retarget your audience easily.
The planning, (keyword) research, copywriting, design and performance set-up is done? Time to put your campaigns live! The e-commerce marketing process is ongoing. We make sure we follow the full process, and enhance or expand the campaign to keep improving ROI and increase sales.