Employer branding

In today's competitive job market, attracting and retaining top talent is crucial for the success of any organization. Employer branding has emerged as a powerful strategy to establish your company as an employer of choice. And when it comes to reaching a wide audience and engaging with potential candidates, social media channels have become indispensable. 

Together we beat your challenges

Many companies have difficulties recruiting new people and retaining their current staff. This even became one of the top concerns that businesses face today since the COVID-19 pandemic.  

But SQLI to the rescue, because we can help you to speed up your time-to-hire by building the right employer branding strategy, message and choice of channel for your company and target audience. 

  • +15K clicks on apply button
  • +100 fitted candidates/year
  • 20% growth in our team

To start your employer branding, understanding what it is, is just the tip the iceberg. 

It's about shaping your organization's reputation and image as an employer—a reflection of your values, culture and the experiences your employees have, setting your company apart from others.

The way we communicate and connect with billions of users worldwide, is an unparalleled opportunity to showcase your employer brand to your target audience. But why are social media channels so important for employer branding? 

  1. They give access to reach diverse demographics and professional networks across different industries and regions. 
  2. They give you a chance to humanize your organization with authentic and transparent content. 
  3. You can engage directly with candidates and build meaningful relationships.  
  4. By posting team events, workplace achievements, and testimonials, you can create a compelling narrative that resonates with potential candidates.

A winning employer branding strategy involves a combination of up-to-date corporate social media posts, featuring attractive and authentic photos that exemplify your business values, outstanding services or products, satisfied clients and colleagues. Maintaining a strong online presence 24/7 is a great way to demonstrate why working for your company is a remarkable opportunity. Additionally, targeted campaigns that highlight specific job offers or convey essential messages will help you achieve your ultimate goal. 

The most impactful employer branding strategies start from within your employees. When your team members feel proud, they become brand ambassadors, sharing their positive experiences and opinions about your workplace. Word of mouth is like a golden spoon for your company, attracting top talent through authentic advocacy. 

The added value with Employer branding

For your (future) employees: 

  • An exclusive look at what goes on behind the scenes 
  • Highlight your company as an outstanding workplace where individuals thrive, enhancing the appeal for potential candidates. 
  • Create trust and credibility by sharing genuine and transparent content that resonates with your audience. 

For your business: 

  • Breaking the Stereotype: Even if your business is seen as "serious" or "traditional," showcasing the advantages and unique aspects of your company can dispel the notion of boredom and attract top talent. 
  • We identify the optimal channels to deliver your message, ensuring it reaches the right audience at the right time. 
  • We keep optimizing the performance of your campaign 

We define the right channel to send the right message and select the right audience. 

We did this for

Book your introduction call 

At SQLI, we always start the employer branding process with understanding your business and company. Later on an extensive target group research, picking the correct channels and sending the right message is of course equally as important. Therefore we can build your personalized employer branding strategy tailored to the company and their potential employees.  

Book your short call here

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