Advanced Power Solutions NV
TikTok! Who is there? It's Advanced Power Solutions NV!
You might be a battery user of Advanced Power Solutions NV, without knowing it. Their batteries are available in all shapes and sizes, and thus can be found in your kids’ toys, remote control, calculator or fire detector.
Who, however, uses batteries? Nearly everyone! Yes, you too! We were able to focus on families with children or gamers using Facebook ad targeting, but these audiences are not TikTok's primary user base. There's a lot more to the platform. We had to focus on a wide range of domains in the selection of our influencers because we chose organic awareness over paid reach or engagement. We found a diverse group of 7 successful German TikTok users, ranging from photographers to athletes to dancers, who were interested in working with the brand.
Our challenge to the influencers was simple: create a spectacular optical illusion with a battery at the center, and begin the #PowerYourDay challenge. The algorithms on TikTok have been known to go viral more than any other platform. That was excellent, because brand exposure was our major goal.
TikTok challenges, on the other hand, are usually tied to a single sound or song. Everyone might recognize the challenge because of this consistent decision. This is true of the #PowerYourDay challenge, in which all of the influencers utilized the same song in their videos.