Data and marketing are as thick as thieves. Neither can perform at its best without the other. When you make it through the enormous amounts of data, we can optimize the ROI thanks to increasingly advanced and deep learning algorithms. A lot of marketers don’t like to dig into the big pile of data. Luckily, our performance team is eager to help you analyze the numbers. Ready to improve your marketing efforts?

Once you have data, you achieve value

Every business is an analytics business, because every business and process can use improvement. You should initially obtain meaningful data before doing in-depth analytics. Without analytics, we wouldn't be able to detect business insights and relevant information from the data. A thorough examination and understanding of all terminology are required. The terms "page views," "conversion rate," and "return on investment" don’t ring a bell? SQLI comes to the rescue, assisting you in interpreting all the numbers. Our staff has performed in-depth analysis using Google Analytics 4, Google Data Studio, Supermetrics, HubSpot, Adobe Analytics, and On-Platform analysis (Facebook, LinkedIn, Twitter, Pinterest, Google Ads, you name it). The faster your brand's research is completed, the more tangible value for further investments.

The different steps in the analytics lifecycle

This process is something we call the analytics lifecycle. Regardless of the size of your campaign or project, it includes the following steps:

  • Data: fast, big and complex are the words that come to mind? We can give you a hand to manage your (big) data and get the information you need to make informed business decisions.
  • Discovery: we compare the different algorithms, content and parameters to see which one is the most effective for you. It’s a never-ending process of trial and error.
  • Deployment: time for action! We know everything there is to boost the projects or campaigns the right way. When this step is active, the cycle will continue itself until you’re satisfied with the results. But even then, adaptations still need to be made

Meaningful & measurable insights

The importance of analytics in digital 

Not convinced that your data analytics can help you achieve your business objectives? Here are things you can do when you use digital analytics in marketing: 

  • Understand who your most likely customers are 

  • More meaningful targeting 

  • Retain a large number of consumers 

  • Increase the lifetime value of the customer 

  • Relate more easily to the customer 

  • Deliver the fitting message at the right time 

At SQLI, we use our expertise to turn your data & analytics into meaningful, measurable insights, so you can save time and money.  

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