Eleven sports on the hunt for conversions
Eleven Sports is love, and sports is emotion! Our client, Eleven Sports, will be familiar with true sports fans: it broadcasts a wide selection of live sports from throughout the world. SQLI was tasked by the brand to increase brand awareness in Belgium, both among current subscribers and new customers.
What we did to create awareness for Eleven Sports
Simply the Best…
… and better than all the rest! We concentrated on the key names and clubs of the leagues Eleven Sports is currently broadcasting during the 'Simply the best' promotion. The Eleven Sports team's organic material received a boost in recognition, and we created additional pieces to increase conversions, or subscriptions. We built numerous target groups that were specifically interested in (one of) the leagues Eleven Sports airs to produce qualified traffic and attract the most appropriate audience. Furthermore, we were able to locate a new fan base of potential subscribers. We encouraged fans of well-known athletes or specific leagues (Bundesliga, Seria A, etc.) to become fans if they considered those players or leagues were "Simply The Best." Simple, but effective: with only € 0,4 per new follower, we were able to achieve 3,3K page likes!