If you think that increasing online traffic and conversion is easy, you're wrong! Even with a well-thought-out strategy, deciding which marketing methods to employ to increase orders and sales can be difficult. Let’s take a look at which tactics are your best option for increasing your online sales. Together we can make the magic happen!
What is e-commerce marketing?
E-commerce marketing strategy is the process of applying marketing methods to increase consumer traffic, conversions, and purchases. This can happen both on and off the web. The goal of these strategies is to increase traffic to your online store and increase sales of your digital products. We learned about many platforms and tools as a result of our work with clients such as Medi-Market, E5 Mode, Panasonic, and Eleven Sports. We produced stunning results and allowed their online stores to flourish!
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Conversion > customers
A lot of organizations put their efforts into determining who their ideal customer is. What if you concentrated solely on traffic and conversion? It's a comprehensive solution that includes everything from developing a plan to assisting with revenue growth through retargeting. Because each ad channel has its own tool, focusing on traffic might be beneficial:
- Google Ads: utilize a large negative keyword list to eliminate irrelevant traffic, layer on Audience in-market audiences, layer on demographic targeting for your client profile.
- Facebook Ads: utilize conquesting ads to reach audiences of similar competitor brands, interest-based audiences, audience exclusions, pixel-based audience targeting, demographic and geographic targeting.
- SEO: focus on the keywords that convert, not just the most searched keywords
- Website Design: we want to analyze the funnel and see where we can improve performance. We can dramatically enhance e-commerce store sales by reviewing the metrics that matter as well as the customer experience.
The E-commerce Marketing Process
Before we begin an e-commerce marketing campaign, we must first ensure that we have a thorough understanding of your brand. Everything that is directly or indirectly related to it, such as the industry, audience, market, competition, corporate goals, and so on, is critical. Once the brand has been fully discovered and define,. that’s the time we start building a good performing campaign, and all efforts can kick off!
Following that, we'll devise a strategy that is tailored to your budget and requirements. To ensure that we reach your target audience, we recommend which channels yous should employ. It's critical to collect all of your data so that we can quickly retarget your audience.
Are you finished with the planning, (keyword) research, copywriting, design, and performance set-up? It's time to launch your campaigns! The e-commerce marketing process is ongoing. We make sure we follow the full process, and enhance or expand the campaign to keep improving ROI and increase sales.
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We have a variety of services to help you complete your e-commerce marketing plan and build a reputable online store for your business. We take a closer look at your business with you to determine how we can achieve your goals.