Advanced Power Solutions NV
Our TikTok strategy to promote an A brand of batteries
You might be a battery user of Advanced Power Solutions NV, without knowing it. Their batteries are available in all shapes and sizes, and thus can be found in your kids’ toys, remote control, calculator or fire detector.
But who uses batteries? Almost everybody! Yes, even you! Via ad targeting on Facebook, we were able to focus on family with kids or gamers, but these audiences are not the primary user base of TikTok. The platform has much more to offer. As we opted to gain organic awareness instead of paid reach or engagement, we had to focus on a wide range of domains in the selection of our influencers. We found a healthy mix of 7 successful German TikTok users - from photographers, sportsmen to dancers - who were in for a collaboration with the brand.
Our challenge for the influencers was clear: amaze us and your audience with a great optical illusion with a battery in the lead, and start the #PowerYourDay challenge. TikTok’s algorithms are known to go viral more than on any other platform. Which was great, as brand awareness was our main objective.
Next to this, TikTok challenges are mostly linked to one specific sound or song. Thanks to this coherent choice the challenge was recognizable for everybody. This is no different with this #PowerYourDay challenge where all the influencers used the same song in their video.