Customer journey

Customer Journey and User Experience

Customer Journey and UX can make or break a digital commerce site.

We analyze and advise on the entire customer journey, delve into the analytics and suggest inventive UX and design solutions to achieve your objectives. 

We focus on the specific interactions the customer has with the website and take a look at your physical stores. We examine the customer’s early interactions through to their final ones to see the level of their awareness, engagement, conversion, and re-engagement. 

Our engagement with you can be as simple as going through the website together with you. Or we can offer more advanced customer journey mapping and consultancy, following in-site customer interactions on an action-by-action basis, including orientation, key user tasks, and analytics. 

Also, we offer an innovative whiteboarding exercise, exploring potential avenues and offering consultancy on the best options. We carry out our own customer journey mapping and produce a report. And, on larger projects, we can involve your whole team and go page by page, action by action, to ensure your and your customers’ expectations are met. 

Our approach

  • Review key user tasks
  • Review analytics of traffic progress to and through the site
  • Create customer journey maps of the current experience and set them against ideal user journey maps
  • Suggest inventive UX and design solutions to help achieve your objectives