Collect&Go
From organic always-on to media buying for Collect&Go
You'll be grateful for how easy grocery shopping is with Collect&Go's pick-up service, which already states 'you're welcome' in its motto. We can only applaud this digital growth. And take part in it! We've been providing content for the Collect&Go social media channels for the past year, and as you've come to expect from us, we went above and beyond.
Collect your groceries in 5 steps with Collect&Go
Customers have been able to reserve groceries online using a computer or smartphone since 2000, and pick up their order the next day at one of the 200+ Collect&Go locations. In our hectic age, this is a much-appreciated service. Do you feel like going for a run today? Spend more time with your family? Alternatively, why not try out a new hobby? Consider how much time you'll save by shopping for groceries online.
Started with organic...
SQLI was up to the task of providing naturally occurring social media material for Instagram and Facebook. We looked at their existing channels, devised formats, and ensured that everything was visually consistent. However, SQLI wouldn't be SQLI if we didn't go above and above.
… now we’re here!
We're having a lot of fun with the content we're producing! Quizzes on Instagram Stories, 360° photos, galleries, and polls: these are all formats that increase interaction. That's why the figures are also entertaining to look at. Take a look at the gallery on the right.
We were able to reach a 16% organic engagement rate! Our hearts are also racing as a result of the video statistics. We quickly acquire a large number of organic views with our finest pieces. Not bad at all.
But we wanted to do better! Collect&Go made the decision to fully embrace the marketing train::
- We're presently working on the social media aspect of their marketing. For example, to accompany the offline communication for the End-of-Year campaign, we developed seven Facebook posts and an entire Instagram grid. Collect&Go is constantly improving its image, so we designed a full Instant Experience to continue the tale online.
- Collect&Go decided to take full use of the fact that bannering is our cup of tea as well. Complete banner sets for Collect&Go campaigns became standard practice.
- And offline we proved our worth as well. They asked for our opinion on the offline concept for Compliment Day. Compliments that stick was our idea. We created stickers with praises on them so that people may spread happiness! GIF stickers, an Instagram design, and videos were used to fully integrate the concept on social media.
In short, we are more than just "the organic postings agency" after only a few months. For Although 2020 may not have been the most exciting year, that was not the case for Collect&Go and Wax Interactive's cooperation. Collect&Go chose to delegate social media purchasing to Wax because everyone is having so much fun. Do you recall what we stated about the organic outcomes? Imagine what we could achieve with compensated articles! we were able to become their creative and strategic partner. After six months of working for Collect&Go, here are some results:
2021: bring it on!
Although 2020 may not have been the most exciting year, that was not the case for Collect&Go and Wax Interactive's cooperation. Collect&Go chose to delegate social media purchasing to Wax because everyone is having so much fun. Do you recall what we stated about the organic outcomes? Imagine what we could achieve with compensated articles!
