Unified Customer Data
Do you have massive volumes of client data, from an ever-increasing number of (digital) channels, and are you unable to collect, analyze, and utilize it? Customer Data Platforms (CDP) have overcome one of the most significant barriers to multichannel and personalized experiences: siloed data. It's time to start using a CDP to improve your client experience as well as the efficiency and efficacy of your marketing expenses. Let's do this!
Why Customer data is essential?
Customers expect firms to offer them a satisfactory customer experience. According to 80% of respondents, the experience is just as important as the items or services themselves. That's why they are undoubtedly willing to pay for an even better experience.
You must get to know your consumers in order to create a satisfactory customer experience. What are their preferences and needs? What difficulties do they face? Companies may have all of the data they require, but without the right technology to evaluate it, data is nothing more than numbers and letters. The only way to have an answer to these questions is through customer data collection, analysis and activation. The ability to act on this data has revealed the key to top businesses' growth when compared to similar competitors in their markets.
Do you have any of the following challenges in your business?
- Data is dispersed and compartmentalized across a number of disconnected solutions.
- Data is collected but not adequately analyzed, therefore no conclusions can be formed.
Learn how CDP is a critical marketing tool for overcoming all of the challenges above. It's a pre-built system that consolidates customer data from many sources and distributes an uniform customer database to other customer engagement systems, such as e-commerce platforms and marketing software.
CDP to the rescue!
Unify your Customer Data
The first task of a CDP is to collect data and input and put it into a profile for each user. To assist with this task, CDPs use easy-to-implement connectors. Through integrations, a CPD can collect data from every action you make during the customer journey: events, customer attributes, transactional data, campaign metrics, customer service data. After this, the CDP will unify this data based on a set of specified rules, to integrate it into a single customer profile.
The primary task of a CDP is to gather data and input and organize it into user profiles. CDPs employ simple-to-implement connectors to help with this process. A CPD may capture data from every action you make during the customer journey, including events, customer attributes, transactional data, marketing analytics, and customer service data. After this, the CDP will unify this data based on a set of specified rules, to integrate it into a single customer profile.
Understand your customer
This data is available to be evaluated when the CDP unites it into individual profiles. Because the data is segmented into audiences for each consumer, you may have a better understanding of them. CDPs' analytical capabilities allow for a variety of analyses: An in-depth examination of each of your consumers Audience segmentation in real time analytical journeys
Activate your customers
Customer data's major aim is to help you move away from predefined journey stages and move into a more dynamic state in which you can predict where, when, and how customers like to engage, as well as fully individualize and personalize your interactions with them.
Thanks to the insights of the analysis, the data can impact every engagement: during online browsing, in the store with a sales rep, at an e-commerce checkout and even in a customer support call. When you're ready, start providing high-quality consumer data to the appropriate marketing channels to activate marketing campaigns, e-commerce experiences, and website engagement triggers.
Difference between DMP and CDP
A DMP collects and connects data from multiple channels related to the marketing campaigns and their targeted audiences, to help marketers reach the right people with advertising. However, this data is only stored for a short period of time. The data collected is mostly anonymous and third-party, so it doesn’t allow for the creation of individual customer views.
Unlike a DMP system, a CDP collects all data from online and offline sources in real-time, from both known and anonymous visitors engaging with your brand across any channel, and is able to match all these interactions with a single customer profile. This creates a 360° view of all users that interact with your brand across any channel and captures the development of your relationship along the customer journey. This greatly increases both the amount of data you gather and its usability, as it’s all centralized in a single platform.
When a CDP is integrated together with a DMP, it can provide significant value to organizations by allowing you to understand and benefit from both 1st and 3rd party customer data.
Reach your goals!
Get in touch!
After more than 30 years of e-commerce and digital experience, we know how to design a successful plan for your company. Through an in-depth assessment based on several key criteria, we will be able to create a data- and customer-driven strategy to grow your business through digital marketing and implement the tools necessary to help you reach your goals.