Eleven sports on the hunt for conversions
Sports is emotion, and Eleven Sports is LOVE! Real sports lovers will already be familiar with our client: Eleven Sports covers a wide range of live sports from all over the world. The brand asked SQLI to gain more awareness in Belgium both among their current subscribers and potential customers.
What we did to create awareness for Eleven Sports
Simply the Best…
… and better than all the rest! During the ‘Simply the best’ campaign we focused on the big faces and teams of the leagues Eleven Sports is currently broadcasting. The organic content posted by the Eleven Sports team got a push on awareness and we made additional assets to drive conversions, aka subscriptions. To generate qualified traffic & reach the most relevant audience, we created several target groups that were specifically interested in (one of) the leagues Eleven Sports airs. Additionally, we managed to find a new fan base of potential subscribers. We targeted fans of famous players or specific leagues (Bundesliga, Seria A etc.) and asked them to become a fan if they thought those players or leagues were ‘Simply The Best’. Simple, yet effective: we managed to get 3,3K page likes at the cost of only € 0,4 per new follower!