Firstly, to wow people with the new branding and image of e5, we launched an awareness campaign. Do you remember the road advertising of e5? We created a social proof video based on this offline advertisement. But: more interactive and more inspiring. Short, and catching the digital eye of our target audience.
Next to the awareness campaign, we highlight the new collections of e5 by creating instant experiences. We retarget people who watched our awareness video, but also target people based on interest criteria. Our (fantastic!) designers also created a new visual style for the digital channels. And guess what: e5 loved it so much, that they decided to also use it in their offline communication! #proud
A personal shopper, sounds like a dream, right? e5 actually makes that dream come true with its unique service of in-store personal shoppers. Minor problem: no one knows about them. We tackled that issue, with fun carousels on the e5 socials, explaining the concept & luring our (re)targeted audiences to the stores.
To conclude our strategy, we also show dynamic product ads all year round to everyone who either visited the website, fits our interest criteria, or interacted with our previous social posts.
As you might know, SQLI never stops when the task ends. We like to think further, and that’s what our performance marketeers did with a custom made data studio for e5. Collecting all of the data they need, in a way that is easy for them to use.
Smiles are never out of fashion, and luckily, the results of this campaign made e5 smile a lot! Some interesting facts:
- The Google campaign has a ROAS of 8. At the end of a funnel, our ROAS gets up to 13 (!).
- Since SQLI took over the Facebook account, the amount of visits on the website have doubled.