When we say Berry, you say Alloc! Or at least, that’s what we were aiming at with our brand awareness campaign for flooring company BerryAlloc. To generate awareness around the brand in general and their vinyl & laminate floors in particular, we proposed a collaboration with both Belgian, Dutch and French styling experts and influencers. Goal: show off the difference a floor can make with a makeover giveaway. And you guessed right, the campaign totally made the difference! Let’s look at the results.