Hop aboard the Floreal holiday experience!
Working on a project that includes holidays and fun outdoor activities: this makes us look forward to a vacation even more! Staycation or glamping: we put some fresh glamour into Floreal’s digital presence, thanks to a fully developed 360° digital experience: a newly developed website, and a sparkling digital marketing plan. Let’s explore!
Floreal - Tourism for All
The Floreal Group is a non-profit travel organisation with a rich heritage. Founded in 1939, they aim to create a fun holiday experience for everyone; hence their tagline “Tourism for All”. They offer a wide variety of holiday parks, campsites and B2B accommodation, so whatever floats your boat they are happy to oblige.
What did Floreal have in mind?
Floreal wanted an experienced digital partner with strategic and technical know-how to optimise their digital experience. Initially they focussed on social and traffic performance to ultimately generate bookings.