Being ourselves, we went a bit further than what was expected & now support CLP on several levels: from Digital Marketing Strategy to the daily management of the marketing campaigns we propose. We work on an always-on, campaign and consultancy basis.
A selection of what we do:
- Always-on social media approach for Colruyt Laagste Prijzen and Colruyt Lekker Koken, the culinary branch of the warehouse. This includes strategy, copywriting, design and performance marketing.
- Strategy & gestion of many campaigns with different objectives: from store traffic to brand building and app downloads. We define conversion driven strategies, create the assets and setup, monitor and report the campaigns. Examples of campaigns we’ve been managing are the all-summer barbecue campaign, back-to-school campaign, campaign for youth movements and MyColruyt app promotion campaign.
- Consultancy on a strategy, media and content creation level. We’ve been working closely with the in-house communications agency of Colruyt (CCX) to align on- and offline communications, create an engaging digital strategy and align the different online touch points of the brand. We’re coaching CLP towards an innovative strategy that covers the full digital Customer Journey.
- Influencer marketing to further reinforce the digital approach and add an extra value to the existing campaigns.