Choosing SAP Customer Experience (Hybris Commerce) was the ideal scenario, since it meant having all the benedits from a market leader in Commerce suites and it facilitated the integration with the already existing SAP ERP back-ends.
The webshop now has a lot of functionalities, like technical information about the products, multi user accounts, payments on account or via credit card, personalised product assortment and pricing, quotation management and quick ordering possibilities.
New functionalities, such as order tracking and repetitive orders, are currently under development.
- 300 sites across 30 countries in Europe
- 20% of the sales coming from online sales
- 7% of the turnover generated by the web shop
A strong online presence reinforcing their position
In terms of results, the digitalisation of their sales activities was a real win for ArcelorMittal. In some locations sales have increased; with more than 20 percent coming from online sales. As a result, turnover from the website already represents 7 percent of the activities of ArcelorMittal Solutions France.
After the success in France, deployment of the platform is planned for Belgium, Italy, Spain and Germany as well.