[White paper] B2B e-commerce

The COVID-19 pandemic has pushed the growth of B2B e-commerce to its peak.

Overcoming the four key challenges

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Buyers in this market are conditioned by their experiences as consumers and expect to have a similarly seamless and personalised shopping experience in B2B. To remain competitive, companies must overcome several key challenges to take full advantage of digital commerce and new business models within their organisations E-commerce offers you new opportunities, discover them in this white paper.

In this white paper, you will learn:

  • 6 key figures every B2B company should know
  • The 4 new digital commerce challenges that B2B companies have faced in the last year
  • Insights and testimonials from 7 major players such as Carlsberg, Miele, Scott Sports or Bridgestone on the steps they have taken to overcome these challenges

Chapters list

Page 4 - From multichannel to omnichannel

Page 5 - 6 key figures every B2B company should know

Page 6 - The 4 Key challenges to embracing digital

Page 9 - Challenge 1 - B2B buyers are increasingly adopting digital touchpoints

Page 12 - Challenge 2 - B2B buyers have higher expectations across the purchase journey

Page 16 - Challenge 3 - B2B sellers don’t deliver seamless omnichannel experience

Page 20 - Challenge 4 - B2B sellers mistake omnichannel for e-commerce the next steps

Page 24 - To B2B e-commerce success


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