WAX Interactive designed and developed the Watbook to address three of Waterair's major goals:
+ Win over its individual customers
+ Sell more and better
+ Make life easier for its teams
Wax Interactive developed a tailor-made application that incorporates the latest mobile technology while complying with Apple's user experience guidelines for the iPad 3.
The Wax Interactive teams became true partners of the pool manufacturer. In particular, they accompanied Waterair sales staff in the field in order to better understand their business, constraints and problems in order to design a highly ergonomic application that fully meets the needs of the brand's employees.
This application is both ergonomic and attractive, with a wide range of features:
+ CRM synchronisation,
+ Product catalogue,
+ Configurator for swimming pools and options,
+ Customised site map (on an official area map or hand-drawn),
+ Creation and printing of purchase orders.
This tool marks a real technological leap for us. It provides a real competitive advantage. Thanks to Watbook, we expect to improve our sales methods, simplify appointment planning and improve our performance and effectiveness in the field. Several weeks after the application was launched, we were satisfied with the initial results.