Marketing automation & CRM
Want to get more out of your data so you can better support your content, generate more leads, reach more customers, and increase sales? Autonomous platforms are now available to assist you with all of the above.
B2B or B2C? SQLI provides solutions through Marketing Automation and CRM platforms, as well as ongoing support. Because the platforms are all about gathering and measuring metrics to optimize your efforts, spending, and results, these results will be visible in your customer base, sales, and revenue. Prepare to meet your new autonomous assistant to help you with your daily tasks!
Why go for Marketing Automation?
With today’s technology, you wouldn’t want to limit your interactions with potential and current customers to just one channel. You can send mail to your customers, and if they do not respond, there are various options to contact them: social media, confirmation SMS, phone calls, etc. “That’s a lot of activities to coordinate and decision-making,” we hear you say. That's where Marketing Automation come in; having a specialized platform that functions as a single-point solution in your array of digital solutions is always a plus. It even includes the tools you’ll need to:
- Design customer journeys
- Quickly launch campaigns on different channels
- Use pre-defined scenarios to engage more with audiences
Customer Data & Enrichment
Customer information is crucial. Begin by giving your audience different options to interact with your brand, so you can collect multiple types of client data. Connect those to acquire a deeper understanding of your customer and get to know them better. With a Marketing Automation system, you can link your various customer data sources, and create a single customer-related database that automatically enriches with all your customer interactions.
When data is not centralized, you have to deal with many different sources of information and figure out which is the most recent and relevant. There are numerous benefits to using a dedicated Marketing Automation platform:
- Up-to-date customer data
- Direct focus on generating living audiences with convenient tools
- Gathering data and audiences that are completely unique to you
- Automatic adaptation based on marketing permission preferences
- GDPR-compliant all the time
Automated Campaign Orchestration
Maintaining and running digital campaigns quickly becomes a complex task, especially when the outcome of the campaign determines the outcome of the next. Don't put off your marketing funnel optimization using a Marketing Automation tool. This will allow you to monitor all your active campaigns and their live results in one place, as well as link them together to automate actions and maximize the effectiveness of your marketing funnel.
Campaigns Results Optimization
One aspect of a campaign’s focus is always on its metrics, which are used to assess its efficacy in terms of generating leads or converting them. A Marketing Automation platform gives you the analytical expertise you need, so you can stay in your single marketing solution and see all your analytical data conveniently in one place. It will provide you with the information you need to understand:
- The behavior of a customer base
- The benefits of one or multiple running campaigns
- The effectiveness of your marketing funnel
And it even gives you insights or automatic recommendations to launch your next activities.
What our CRM solutions can help you to achieve?
Your sales team can benefit from a CRM solution by having the resources they need to support their daily tasks as well as plan and execute sales. The major distinction is that CRM provides a wide range of skills to help your sales team with their Lead to Order flow, whereas Marketing Automation focuses heavily on audiences, content, and digital campaigns.
CRM software gives salespeople access to a variety of tools, including the following:
A calendar with their sales visits, to-do lists, indicators to the situation of their targets.
A customer database to explore notes from past events, documents, visits to prepare the pitch.
Notifications from colleagues to know what to focus on including specific topics.
A CRM system provides you with tools and access to product data so you can plan your sales goals accordingly. When a salesperson knows their sales targets, the CRM system helps them to register leads, to follow up with them, to initiate a sale via quotation features, and generate orders that can be transferred to the ERP. Users can also utilize the tools to master their sales funnel and select whether to focus on developing new businesses or supporting existing ones at any given time.
CRM solutions offer a set of analytical tools for collecting Customer/Sales-related information and utilizing it in a variety of reporting applications. Your sales team and management will have access to all kinds of KPIs, reposts, and charts that are automatically updated, allowing them to keep track of ongoing activity. The goal of CRM data analytics is to recognize trends in activities and sales, as well as to be able to produce new prospects with the support of a system.
Over 20 years of experience
What SQLI can do for you as solutions integrator?
SQLI has more than 20 years of experience in the CRM field and can help you install Marketing Automation and CRM systems tailored to your needs. We can build a platform from the ground up, integrate it into your digital ecosystem, and make it functional using a set of pre-built Business Scenarios.
We can use our preconfigured solution to save time on platform design and customization and customize a solution for pre-defined Business Scenarios thanks to SQLI’s extensive existing materials.
Our experts can support you with your specific challenge using our specialized methodologies to deliver a tailored solution.