Marketing automation and CRM

Are you looking to maximize the potential of your data, enhance content support, generate increased leads, expand customer reach, and boost sales? In today's era, autonomous platforms are available to assist you in accomplishing all of these objectives.


Are you targeting B2B or B2C customers? SQLI provides solutions through Marketing Automation and CRM platforms, offering comprehensive support throughout every stage. By leveraging these platforms, you can expect to witness positive outcomes in terms of customer growth, sales, and revenue. These autonomous assistants specialize in gathering and analyzing metrics to optimize your efforts, spending, and overall results. Prepare to embrace a new automated assistant to enhance your daily activities!

single-point solution

What are the advantages of choosing Marketing Automation?

Omnichannel Communication

In today's digital landscape, it's crucial not to confine your customer engagement efforts to a single channel. By utilizing various channels such as email, social media, confirmation SMS, and calls, you can effectively connect with both existing and prospective customers. However, managing and coordinating all these actions and making informed decisions can be overwhelming. That's where Marketing Automation steps in. This dedicated platform serves as a comprehensive solution, consolidating your digital arsenal. It even equips you with the necessary tools to:

  • Design customer journeys 
  • Quickly launch campaigns on different channels 
  • Use pre-defined scenarios to engage more with audiences 

automatical enrichment

Customer Data & Enrichment

Customer data holds immense importance. Begin by providing your audience with various opportunities to engage with your brand, allowing for diverse sources of customer data. By connecting these sources, you can gain deeper insights and truly understand your customers. Implementing a Marketing Automation solution enables you to integrate disparate customer data sources, resulting in a unified database that automatically enriches itself with every customer interaction you have.


Audience Generation

In situations where data is decentralized, managing multiple data sources becomes challenging as one needs to identify the most recent and relevant information. This is where a dedicated Marketing Automation platform offers numerous advantages, such as:

  • Up-to-date customer data 
  • Direct focus on generating living audiences with convenient tools 
  • Generate audiences and data that are uniquely yours 
  • Automatic adaptation based on marketing permission preferences 
  • GDPR-compliant all the time 

Automated Campaign Orchestration

Managing and executing digital campaigns can rapidly become a complex endeavor, particularly when the outcome of one campaign determines the course of the next. To achieve marketing funnel optimization without delay, it is advisable to enlist the assistance of a Marketing Automation solution. By doing so, you can conveniently oversee all your ongoing campaigns and monitor their real-time results from a centralized platform. Moreover, you can establish connections between campaigns to automate actions and fully capitalize on your marketing funnel.

Campaigns Results Optimization

A significant aspect of any campaign is the analysis of metrics, which gauge its effectiveness in achieving desired outcomes such as lead generation and conversion. By utilizing a Marketing Automation platform, you gain access to analytical tools that enable you to remain within a single marketing solution while aggregating all the pertinent data in a user-friendly manner. This platform will offer the necessary guidance to comprehend:

  • The behavior of a customer base 
  • The benefits of one or multiple running campaigns 
  • The effectiveness of your marketing funnel 

Furthermore, it goes beyond providing just aggregated data, as it also offers valuable insights and automatic recommendations to support the launch of your subsequent activities.

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How can our CRM solutions help you achieve your goals?

A CRM solution equips your sales team with the essential tools to facilitate their daily tasks, plan and execute sales activities. The primary distinction lies in the fact that CRM offers a diverse set of capabilities to support your sales team throughout the Lead to Order process, while Marketing Automation primarily focuses on audience targeting, content management, and digital campaign execution.

CRM tools provide the sales team with necessary tools, starting with access to:  

  • A calendar with their sales visits, to-do lists, indicators to the situation of their targets. 
  • A customer database to explore notes from past events, documents, visits to prepare the pitch. 
  • Notifications from colleagues to know what to focus on including specific topics. 

A CRM system provides tools and access to product data to plan the sales targets. When the salesperson knows their sales targets, the CRM system allows to register leads, follow them up, initiate a sale with quotation capabilities, and generate orders that can transit to the ERP. The users are also provided with tools to master their sales funnel and to determine if at a specific moment, they should focus on generating new businesses or supporting running ones.

The CRM solutions provide a set of analytical capabilities to assemble Customer/Sales related data, and to exploit it within a wide range of reporting capabilities. That way, your sales team and managers have a range of KPIs, reports, charts... that get updated automatically and are able to oversee the ongoing activities. The idea of analytics based on CRM data is also to spot trends on activities and sales and get the ability to generate new opportunities with the support of a system.

Over 20 years of experience

How can SQLI serve you as a solutions integrator?

Leveraging our extensive expertise spanning more than 20 years in the expansive realm of CRM, SQLI excels at implementing Marketing Automation and CRM systems tailored to your requirements. Our services encompass the complete process, starting from implementing a platform from scratch to seamlessly integrating it within your existing digital ecosystem. Moreover, we offer a suite of pre-existing Business Scenarios that can be customized to perfectly align with your specific needs.

We can go for our prepackaged solution to earn time in the design and customization of the platform. Thanks to already existing materials produced by SQLI we quickly customize a solution for already defined Business Scenarios. 

Our experts can support you with our dedicated methodologies to address your specific cases in order to provide a tailormade solution.

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