Why is BeReal such a hurdle for brands?
The French social media app BeReal is becoming increasingly popular and is one of the fastest-growing social networking apps in 2022, with a whopping 10 million daily active users. It is extremely popular with Gen Zers, making it both a challenge and an opportunity for brands to begin with.
It’s time to BeReal!
BeReal, as the name says, is all about publishing a photo of yourself once a day in a realistic way. This means no filters, no modifications and no location hunting. Just a rough photo. Every day, the app notifies all of its users that "it's time to be real." As a result, they must open the app, take a photo, and upload it within 2 minutes. BeReal captures both the front and back cameras of your smartphone when you take a photo. Yes, you read that correctly; there is no way to fake it.