Trendwatch - September edition
As a marketer or communication manager, you’re active in a world that is evolving every week or month. Following what’s new in the digital world is hard since we all have busy lives. But what if we, who already have this knowledge, could share it with you every few months? Let’s dive into what’s new and coming up!
2. Pinned posts explore new horizons 📌
Since June 7, pinning isn’t just for Pinterest and Facebook anymore. Creators have the opportunity to customize their content display on Instagram with the pinned post update. Select up to 3 standout posts and pin them to the top of your grid, as easy as pie! Instagram is also testing an ‘Edit your grid’ option so you can rearrange it the way you like. More and more control and personalization is coming your way!
4. TikTok on a mission 😎
For those of you who still don't know or use TikTok, TikTok is an inspirational channel for diverse communities and in the meantime also for a quite broad public. Creators get the chance to jump on the latest trends, be creative on the channel and influence Joe Average. With the 10-minute video update, that is sadly not yet available, creators even could be more flexible with their content.
All of this also has an added value for brands: TikTok Branded Mission was born. It’s an industry-first ad solution that enables advertisers to turn top-performing authentic videos from creators into ads. This sounds like Chinese to you? It means that brands can invest in already existing videos on TikTok by promoting them and turning them in an advertisement. The creator gets rewarded with cash and extra traffic and brands get an authentic video in return. A win-win? Yes, it is!