Why BeReal is such a challenge for brands
The use of the French social media app BeReal is skyrocketing. With a staggering 10 million daily active users, BeReal is one of the fastest-growing social media apps of 2022. It’s massively popular among Gen Zers and thus both a challenge and an opportunity for brands to start with.
It’s time to BeReal!
As the name of the app suggests, BeReal is all about posting a photo of yourself once a day in a natural way. This means: no filters, no edits, no location hunting. Just a raw picture. Each day the app sends the notification: “It’s time to be real”, to all their users. As a result, they have to open the app, take a photo and post it within the timeframe of 2 minutes. The moment you snap a photo, BeReal both captures the front and back camera of your smartphone. Yes, you read that right, there is no way to hide or fake it.