To create and operate strong omnichannel buying systems, you must first understand your customers' new behaviors. 

Our finding

The challenges of e-commerce: deliver value at each step of the buying journey

The world of business is changing dramatically. Customers are now present in several channels and adopting increasingly complex behaviors in both the B2B and B2C sectors. Digital is becoming a more essential growth driver and accelerator in this fast-changing market. The COVID-19 dilemma, as well as limits on access to physical networks, prompted retailers to prioritize digitization and online commerce in their 2020 strategy. Online sales exploded in certain industries (such as food and culture) and for specific businesses. In B2B channels, the similar tendency can be seen: the digitalization of purchasing in industry and the rise of selfcare are telling signs. 

You'll need a dependable e-commerce platform and comprehensive product data to deliver a unified commerce experience for your customers and improve your market share in online sales. Throughout the consumer journey, you must also provide an appealing and efficient user experience. The importance of points of sale should not be overlooked. With 360-degree knowledge of your consumers and products, your sales team needs to be equipped with digital tools to better meet client expectations and generate more revenue. 

Change management, consultation, UX/UI, analytics, digital marketing, content, solution mastery, and "APIzation" are some of the areas of skill involved. 


  • How can you reinvent yourself in order to create a cohesive digital environment and take use of digital commerce to its full potential? 
  • How can you provide a consistent customer experience? 
  • What is the best way to design and develop a unified commerce platform? 
  • What can you do to boost traffic and conversions on your B2C e-commerce site? 
  • What options do you have for meeting the demand to digitize your B2B business processes? 


Our approach


SQLI helps retail, luxury, and industry businesses maintain a strategic advantage in a highly competitive environment by integrating the finest of design and technology. We work with our clients throughout the life cycle of their projects to alleviate pain points and help them overcome obstacles. 

We develop complete experiences, focusing on emotion and value at each phase of the user journey, whether in a B2B or B2C setting. 

We create e-commerce websites based on market-leading technology foundations like SAP CX, Adobe Commerce (Magento), and Oracle CC, which provide the upgradeability required to take advantage of tomorrow's opportunities. 

Commerce (Magento) and Oracle CC, which offer the upgradeability needed to seize tomorrow’s opportunities.

“We decided with SQLI to opt for the Spartacus storefront, a headless SAP technology. SQLI is also going to help us to optimize our processes to increase efficiency and speed, guaranteeing our sales growth. I can definitively say that SQLI is our long-term digital strategy partner.”

Reto Aeschbacher Marketing Manager, SCOTT Sports

End-to-end support

Our e-commerce professionals assist you in making the most of digital to boost your sales and growth. Our experts can help you with everything from defining your digital strategy to selecting and deploying the appropriate e-commerce system for your needs, designing online products and services based on a user-centric approach, and deploying performance indicators. 

SQLI provides nearshore and offshore service centers in France, Morocco, and Mauritius if you want to industrialize the implementation of your e-commerce strategy and externalize project production. 

You can maximize your long-term investments, combine the numerous digital capabilities required in a single partner, and ensure the time-to-market of your apps with industrialization. 


Our products and services

SQLI uses its vision to design the optimal digital commerce strategy, create a roadmap, and align your company's multiple departments, all while ensuring a positive return on investment. 
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The product experience is a key success factor for converting customers, highlighting your brand and standing out from the competition. Implementing a PIM or DAM solution, and getting it to communicate with other tools, is one of the challenges our experts can help you meet.  

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In order to function optimally, an e-commerce platform must be integrated with other key business applications, such as the ERP, PIM and CRM systems.  Integration must be carefully planned and executed in order to offer the best possible customer experience.  

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All channels, especially in retail, should have a consistent brand experience. The digitalization of the point of sale benefits both the customer and the salesperson by allowing them to give more personalized service. 
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