Opting for omnichannel commerce
Jouéclub, a Frensh toy retailer, is transitioning to unified commerce in order to offer a single purchasing experience, combining the web, mobile and physical outlets. The main aim of this project is to promote and strengthen web2store and store2web synergies, to provide a simple, seamless purchasing experience.
A methodological approach engaging all stakeholders
Right from the outset, SQLI was involved in a major part of the value chain: auditing, definition of the omnichannel strategy, UX, SEO, development and production launch.
Throughout this project, a true partnership was formed between SQLI, Proximis and JouéClub.
With three-way work and iterative project management, it was possible to deploy an initial version of the platform in just 7 months.