An omnichannel experience that boosts purchases
These new digital tools enable Carrefour Assurance to bridge the gap between its online services and in-store footfall, leveraging the potential of Carrefour’s network of stores.
The company has also launched self-service insurance in its shops and is focussing on upselling. Customers can thus purchase insurance cards to insure the school supplies they buy in store. Furthermore, the platform was adapted for tablets to make it more convenient for in-store sales staff.
A successful solution
Launched in June 2018, the new website now accounts for the majority of insurance sales, while the store-to-web strategy, introduced for the beginning of the 2018-2019 school year, boosted insurance card sales, more than 80% of which were activated online. School insurance sales therefore increased by 65% in 2018.
Today, 90% of school insurance policies are taken out via journeys that integrate one or more physical and digital touchpoints. Moreover, to prepare for the 2020-2021 school year, Carrefour Assurance joined forces with the Fédération des Parents d’Élèves de l’Enseignement Public (PEEP) in order to make its school and extra-curricular insurance policies available on a dedicated website (peepasso.assurance.carrefour.fr)
- 80% of subscription cards activated online
- +65% of school insurance sales
- 90% of contracts taken out via a pathway integrating several physical or digital touchpoints