[White paper] DXP : stay ahead of the game !
People today are no longer loyal to brands; they are loyal to meaningful experiences.
What's in this white paper?
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They expect to be able to access the same content from a range of different digital devices anytime, anywhere. If they cannot do so, they switch brands. As a result, organisations that wish to remain competitive need to have a strategy in place that enables them to provide a seamless unified digital experience across all touchpoints. This white paper looks at how this can be achieved through a Digital Experience Platform (DXP).
The document examines:
- The role of a DXP
- The benefits of such a platform
- Different components of a DXP
- Choosing and implementing a DXP solution
- A DXP case study
Chapters list
Page 1 - Background
Page 2 - What exactly is a DXP?
Page 4 - Who are DXPs for?
Page 5 - A world famous DXP
Page 7 - What pain points can besolved with a DXP?
Page 15 - 5 changes to expect when you invest in a DXP
Page 16 - DXP must-haves and DXP nice-to-haves
Page 19 - A key touchpoint: mobile
Page 20 - A checklist for choosing a DXP
Page 22 - Key criteria for a successful DXP
Page 25 - A DXP case study
Page 27 - Conclusion