Digital Branding Strategy
A Branding Strategy is a detailed plan that focuses on the long-term development of your brand purpose and acts as a guide to help you communicate this purpose to your target audience. All instances of brand expression should tell your audience what your brand is offering, not just in terms of product, but also in terms of value, culture and position.
A branding strategy discusses how you set yourself apart from the competition with your remarkable and unique identity. People don't just buy based on price or quality; they also buy based on what a brand says, does, and stands for. In this decision-making process, the digital world plays a significant role.
- 4,6 billion worldwide active internet users
- 4 billion social media platforms users
Digital platforms and social media stand out from traditional marketing mediums because they can adapt to, and influence user behavior. They are continually giving consumers and brands unique ways to engage with each other through new apps and updated features.
As a result, having a successful Digital Branding Strategy is critical, not only in terms of ROI, but also in terms of digitally supporting important factors like brand awareness, trust, loyalty, and advocacy. Building a long-term relationship with your audience is actually priceless these days, since the marketing is very competitive.
How SQLI creates successful Digital Branding Strategies:
Have a look at our 6-step action plan to discover how we develop winning Digital Branding Strategies:
We kick off with a workshop to gain clarity about your purpose, vision, mission, and values. We want to define the why, what and how behind your brand so that we can align the digital strategy with both: your business goals and the needs of your audience.
Understanding your audience ties directly into your brand success and acceptance. Who are you trying to connect with? What do they want/need? We help you to segment your audience by creating Buyer Personas, allowing us to focus on the unique needs of every audience segment.
Who shares your space? Who will you be competing with for attention? We conduct a competitive analysis which uncovers the similarities and differences between your digital strategy and the competition to help you identify a unique way you can outplay them.
We help you to discover your Brand Personality: the very own characteristics and attributes of your brand. Your Brand Personality reflects your brand core and brand identity, influenced by your beliefs and demonstrated in your actions. People look for authentic brands with a clear story that speak to them in an appropriate Tone of Voice.
In this stage we develop a value proposition. Brand messaging is a concise representation of all the functional and emotional benefits your product can offer your audience. It’s a statement that gives an answer to the problem your audience is facing. This step can also include your Brand Pillar Messages, the major benefits that make your brand unique.
Finally, we use the above findings as fuel to create an individual, appealing and future-proof visual identity. A strong visual brand identity makes a solid impression, represents exactly who you are, and separates you from the competition. Think of responsive logos, clear typography (suited to every medium), and powerful brand colors. Also expect a guide to strong photography, a unique illustration style, distinctive iconography, interactive elements, video and motion design. In order to maintain quality and consistence, we wrap your Visual Identity in a comprehensive Digital Brand Guide with clear verbal and visual guidelines.
SQLI has digital experts to help you through each stage of the process. Strategists, Communications Specialists, Art Directors, and Motion Designers are present to assist you. We create a Digital Branding Strategy for long-term success with you that defines your company's mission and values. It discusses how to tell your narrative in a distinctive way, both verbally and aesthetically, to set yourself apart from the competition and attract the ideal people to convert into long-term consumers.
Perhaps you'd like some guidance putting your Digital Brand Strategy into action? Click here to discover how we make compelling content that supports your brand message, going from a compelling video to a snackable social post...