[Infographic] UX & Data : a winning combination for Customer Experience and conversion

88% of users are less likely to return to a website following a bad experience.*

About the infographic

Customer Experience (CX) is an ongoing process that provides an optimal user experience and builds loyalty.

In this infographic, we present the Data-driven UX optimisation method, which combines the UX approach with Data. This method provides tangible data to improve the business performance of your digital platforms and maximise ROI.

The Data-driven UX is targeted at your business challenges: conversion, turnover, average basket, lead generation, customer satisfaction...


This is a two-step method, involving an audit of your platform performance and user journeys, followed by the implementation of an optimisation roadmap.


This infographic provides you with:

  • The steps and objectives of the audit of the existing,
  • The data to be collected to carry out this audit,
  • The optimization roadmap in a Test & Learn approach.


*Source: Toptal


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