[Infographic] UX & Data : a winning combination for Customer Experience and conversion
88% of users are less likely to return to a website following a bad experience.*
About the infographic
Customer Experience (CX) is an ongoing process that provides an optimal user experience and builds loyalty.
In this infographic, we present the Data-driven UX optimisation method, which combines the UX approach with Data. This method provides tangible data to improve the business performance of your digital platforms and maximise ROI.
The Data-driven UX is targeted at your business challenges: conversion, turnover, average basket, lead generation, customer satisfaction...
This is a two-step method, involving an audit of your platform performance and user journeys, followed by the implementation of an optimisation roadmap.
This infographic provides you with:
- The steps and objectives of the audit of the existing,
- The data to be collected to carry out this audit,
- The optimization roadmap in a Test & Learn approach.