[Ebook] Customer Experience: How to get Started

This ebook aims to help you get started with Customer Experience (CX) and explains how to put it at the top of your agenda.

This is relevant reading for both B2B and B2C organizations and people interested in learning why CX is essential to any business. It explains what exactly lies behind the term “CX” and talks about Experience expectations from a customer’s perspective.

The content looks at how CX is changing and how it is being driven by tech and brands with a purpose.

It also gives an overview of how organizations manage CX internally and provides insights into how to audit CX in a way that is practical and adaptable to any organization.


Chapter list

Page 3 - Introduction

Page 4 - CX: why is it important?

Page 7 - CX vs price and product

Page 9 - Purpose-driven brands and CX

Page 11 - CX in real life

Page 13 - Handle CX and your organization

Page 18 - The experience audit

Page 22 - Conclusion


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