[Ebook] How can I get started with customer experience?

This ebook seeks to assist you in getting started and prioritizing customer experience.


It's for B2B and B2C companies, as well as people, who want to learn why customer experience is so important in today's organizations.

It describes Customer Experience in depth and outlines customer expectations, all while evaluating its evolution, which is fueled by technology and engaged brands.

It also demonstrates how companies manage customer experience internally and offers a practical CX audit approach that can be customized for your company.

Chapter list

Page 3 - Introduction

Page 4 - CX: why is it important?

Page 7 - CX vs price and product

Page 9 - Purpose-driven brands and CX

Page 11 - CX in real life

Page 13 - Handle CX and your organization

Page 18 - The experience audit

Page 22 - Conclusion


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