Welcome, Nelson Garden!

We are happy to announce that we have begun an exciting new customer collaboration with Nelson Garden, one of the Nordic region's leading players in the horticultural industry, which is currently investing heavily in e-commerce in Europe.

As part of their investment in E-commerce outside the Nordic region, Nelson Garden has chosen Episerver as its platform and our Ignite framework, with a clear focus on Unified Commerce.

"- We have a strong brand and a unique product portfolio in Europe. Now we are taking the step outside the Nordics by investing fully in E-commerce. The goal is for our garden products to reach customers all over the world eventually," says Michael Töråsen, Global E- Commerce Director for Nelson Garden.

"- In the choice of platform, it was also important to choose the right partner and there the choice fell on Star Republic. They have experience of international e-commerce initiatives and Episerver. That combination was important to us. Together with our partners, we are now working to create "a leading digital shopping experience for all growers in Europe. Whether you grow in your garden, on your balcony or in your window, we have products for you," says Michael Töråsen, Nelson Garden.

"- We are incredibly pleased that Nelson Garden has chosen to give us at Star Republic the confidence to launch and roll out their online business. We are excited to be a part of Nelson Garden's E-commerce journey and to spread even more cultivation joy internationally with the help "Hopefully we can get a little more green fingers on the purchase as well," says Bengt Wessborg, CBO at Star Republic.

Start small, scale fast

Read more about our e-commerce framework "Ignite" which helps you get your new e-commerce solution in place quickly and cost-effectively.