WAX Interactive, Google Analytics Certified Partner

GACP, Google Analytics certification for agencies

On the 28th June last, WAX Interactive France became an official Google Analytics Certified Partner (GACP). This official quality label goes beyond the Google Analytics Individual Qualification (GAIQ) granted to each Analytics consultant, and is proof of Google's confidence in our agency.

A sign of confidence in our experts

To become a Google Analytics Certified Partner (GACP), we had to demonstrate to the teams in Menlo Park the extent of our experts' skills, by presenting our Google Analytics offer and concrete customer cases: detailing the customer's requirements and our strategic solution prior to explaining how Google solutions were integrated into the project.

After a live interview, in-depth analysis of our file by Google teams and a few weeks of waiting, WAX Interactive was officially appointed Google Analytics Certified Partner on the 28th June last. The agency is now part of the very select circle of certified partners (400 agencies worldwide).

Privileged contact with Google teams

This certification is an undeniable asset for the agency, both in terms of continuing to develop its expertise in analytics and its positioning on the market. This certification forges close ties with Google and offers several business advantages:

  • Invitations to Google events, such as the GACP Summit
  • Preview presentations of developments in analytics solutions: Site Centric, DataViz, A/B testing, Tag Management, etc.
  • Privileged contacts and support from Google Analytics France and USA
  • Access to privileged information and a forum devoted to GACPs
  • Inclusion on the list of Google Analytics retailers

Jérôme Angeard, Analytics Manager for WAX Interactive, adds: "Google's recognition further establishes the skills of WAX Interactive on the market, and capitalises on the capacities of our consultants in Paris and Lyon to support customers and potential customers using the Google Analytics solution."