SQLI AND THE LYCRA COMPANY CONNECT MILLS TO RETAILERS WORLDWIDE
The SQLI Group was tapped for their digital capabilities, which included digital strategy, user experience, creative design, and technological competence.
The LYCRA ONETM platform features the newest developments, a fabric library, a knowledge center, certification services, and merchandising assets, allowing garment manufacturers and retailers to work together digitally.
What's new for The Lycra Company's customers?
The LYCRA Company, a global pioneer in producing innovative solutions for the garment and personal care industries, today announced the extension of their LYCRA ONETM Online Network, which was built in collaboration with SQLI's Swiss and Moroccan teams. With the goal of continuously improving the apparel brand's worldwide offering, the new online customer portal allows brands, retailers, and garment makers to connect to a global network of mills through a single, easy-to-use platform that focuses on the science of comfort, fit, and performance.
Covid-19: New needs have emerged from customers
Prior to the pandemic, there was a demand in the industry for a digital experience that allowed brands and retailers to connect with mills and manufacturers virtually while maintaining the benefits of a face-to-face connection.
Users can now do the following with the help of this new portal:
- Source innovative fiber solutions using the digital fabric library
- Connect with mills to begin or expand on business relationships
- Learn about capabilities
- View product catalogs
“The LYCRA Company has one of the most powerful brand franchises in the Apparel world, and a rich legacy of innovation with a unique IP estate, so we are primed to capitalize on digital transformation. The launch of the LYCRA ONE™ portal leverages our connectivity across the global apparel and personal care value chains, showcases our wide range of products and services, and offers a one-stop solution to rapidly move our customers’ ideas from concept to commercial execution” said CEO of the LYCRA Company, Julien Born.
Architecture at a global level
One requirement was to develop and build a global digital eco-system that was accessible 24 hours a day, seven days a week, including a presence in China. LYCRA's Customer Relationship Management (SalesForce) and Digital Asset Management (Widen) systems needed to be deeply linked with Drupal/Acquia, an agile Content Management System platform. The company was able to do the following thanks to the new architecture:
- To integrate all LYCRA brands under one umbrella
- To simplify its IT landscape and offload IT from system management and security tasks, thanks to the Acquia Cloud infrastructure and services
- To ease the content integration and increase the velocity of the business teams
- To have a solid and evolving foundation to develop its future digital services on
An international partnership
It was decided to collaborate closely after connecting the competencies and demonstrated experience of both SQLI and The LYCRA Company. A client-side Product Owner specified priorities and a continuous delivery cycle, and an Agile process was used.
Both teams gained a lot of flexibility and reactivity by employing this strategy.
The LYCRA ONETM portal now includes a knowledge center where users can access exclusive information such as webinars, white papers, and films covering new fiber technologies, industry trends, marketing, sustainability, and more thanks to the efforts of both teams. These tools assist users in leveraging the value of The LYCRA Company and its unique solutions in order to deliver goods that satisfy the needs of their customers and inspire new ideas.
Customers will be able to obtain unique marketing and merchandising options, such as brand assets and garment hang tags, through the LYCRA ONETM platform as a result of this successful collaboration. In addition, trademark license agreements and fiber certifications can be sought, which help to reinforce the LYCRA® brand's commitment to quality.
Visit one.lycra.com and click the signup button to learn more and register for the LYCRA ONE™ portal.