Cleor, the second largest jewellery distribution network in France is renewing its partnership with WAX Interactive. The experts at WAX Loyalty, the loyalty and relational marketing division of WAX Interactive Paris will define and deploy a new relational strategy for the jewellery company over the course of 2015.
A LONG-TERM PARTNERSHIP
With more than 120 stores in France and a newly relaunched e-commerce site, CLEOR is a major player in the jewellery market.After a successful partnership with the experts at WAX Loyalty at the end of 2014 on an auditing project of CLEOR's relational marketing strategy and the performance of its loyalty programme, CLEOR reaffirms its confidence in the teams at WAX Loyalty, requiring their services for a year of consulting to define and implement a new relational strategy.
DEPLOYING A NEW RELATIONAL STRATEGY
By relying on the CRM, digital marketing and innovation expertise of the Loyalty agency, CLEOR hopes to reach its ambitious commercial goals for 2015.
The main focus of the project will be the deployment of the new relational strategy allowing CLEOR to benefit from its excellent referencing and very extensive trade area on the ground. The loyalty programme will be developed and technological innovations will be deployed, in order to satisfy clients and position CLEOR as a pioneer and leader in its market.
According to Gilles Bennejean, CEO of CLEOR: "These goals can only be achieved through the implementation of new operational and organisational methods. We have decided to capitalise our own resources, the men and women of our workforce, and, thanks to the support of WAX Interactive, increase their expertise, their capacity and their scope to deploy our new strategy."
Lorine Nanhou, Head of the CRM Marketing project and Guillaume Grimbert, Head of e-Commerce: "CLEOR has strategic advantages. Working with Loyalty and CRM experts and using new tools will enable us to maximise our strengths and bring greater innovation and effectiveness to our marketing operations."