Drupal and the competition: marketing as a strategic priority
Competition in the technology sector has never been fiercer, with ever more comprehensive and powerful solutions crowding the market. While Drupal remains the most technically advanced CMS on the market, this alone is not enough to stand out among the increasing number and diversity of offerings. The challenge is no longer simply to achieve excellence, but to gain recognition for it. This is why Dries Buytaert and the Drupal Association are planning to make marketing one of the pillars of its strategy for the coming years.
Drupal and AI
Artificial intelligence (AI) is becoming an increasingly important part of computing, a fact that was reflected by public attendance at the conferences. Even the visuals shown during Dries’ keynote appear to have been created on Midjourney.
During DrupalCon, we got a chance to see demonstrations of tools that make it possible to incorporate ChatGPT explanations in error logs. Another notable feature highlighted involved automatic segmentation of website users in order to send personalised newsletters.
Some workshops, however, raised concerns about the use of AI to replace junior developers or contributors. The Digitalist Group presented an adventurous experiment conducted over several months, in which ChatGPT, Copilot and Midjourney were integrated as “new recruits”. The results of this initiative underlined the importance of carefully analysing output, due to potential bias. The question that remains is for how much longer?
Another significant advance was unveiled: the integration of artificial intelligence via a ChatGPT module dedicated to Drupal. It is a suite of modules and a base API for the integration of OpenAI in Drupal, used to generate text and images, and analyse content. This module integrates ChatGPT directly in the content editor and is currently in a beta version for use in Drupal 10.