Radiance Mutuelle, a regional sub-brand of Malakoff Humanis (a leading provider of private insurance in France) was suffering from limited visibility on the web. Its online presence was indeed limited to Malakoff Humanis’s website, alongside its other brands.
In light of increasing competition, Radiance Mutuelle needed to fully showcase its identity, promote its services and generate leads. This meant establishing a solid online presence through a business-first website that primarily targeted private individuals, as well as freelance workers and SMBs. decided to take its digital transformation into his own hands and called upon SQLI to create its website.
Initial results promise a bright future for the insurance provider.