A website to boost visibility
SQLI created Radiance mutuelle’s website in order to increase awareness and boost lead generation.
Radiance Mutuelle, a regional sub-brand of Malakoff Humanis (a leading provider of private insurance in France) was suffering from limited visibility on the web. Its online presence was indeed limited to Malakoff Humanis’s website, alongside its other brands.
In light of increasing competition, Radiance Mutuelle needed to fully showcase its identity, promote its services and generate leads. This meant establishing a solid online presence through a business-first website that primarily targeted private individuals, as well as freelance workers and SMBs. decided to take its digital transformation into his own hands and called upon SQLI to create its website.
Initial results promise a bright future for the insurance provider.
A website to meet the vital need for visibilityWith a view to creating a multi-channel online journey (with online quotes) leading towards the network of physical branches, the objective was three-fold: increase the number of visitors, improve the contact process and boost conversion rates. Radiance Mutuelle’s challenge was also to be able to able to successfully target three groups, with private individuals being the priority.
In addition to the deployment of the Drupal 8 platform, SQLI carried out extensive work on the UX and SEO in order to target private individuals. Additional discussions resulted in a solution to target secondary targets through other levers. SQLI’s experts also built the website’s visual design, combining the brand’s distinct identity with the Group’s website design system.
Initial promising resultsAfter the website was launched in July 2020, Radiance Mutuelle’s teams had some revealing first results in September and October: the number of online quotes doubled compared to the Group’s site.
he website has also become a primary gateway to all the other channels, with the marketing team noting that the ‘Contact your branch’ and ‘Find a branch’ pages were those with the most views. The goal of driving visitors to physical branches was thus met. At the same time, a ‘digital branch’ was created to ensure leads generated remotely were handled correctly.
Comprehensive remote support
The project, which began at the start of the Covid-19 crisis, was managed remotely in its entirety using Microsoft Teams. A challenge made possible by the strictness of the Agile methodology, which SQLI introduced to Radiance Mutuelle’s stakeholders.