The full project started off with a highly collaborative pre-study where we, during a series of workshops chiseled out the project and its needs. First off was the choice of InRiver as PIM platform. Early on it was also discovered that two different setups of InRiver was needed – one for the B2C operations and the other one for SABA, the newly purchased B2B part of Plantagen.
The next task to tackle was the setup of Salesforce Commerce Cloud. Seven developers were sent to London to be certified on the platform and we set to work. One of the big challenges in this project was that, in order to be able to deliver living products, the deliveries had to be done with three different stores as shipping warehouses – to a limited area surrounding these warehouses. Therefore functionality had to be built to point the possible customer towards a specific warehouse depending on their postal code. This, combined with a product catalogue containing everything from flower seeds to outdoor sofas, also meant the implementation of Ingrid, a dynamic logistics platform that in real-time provides the e-commerce with shipping costs and shipping times of all products and delivery nodes.
A customer loyalty system from Voyado was also integrated to administrate memberships and individual discounts. An AR system, making it possible to try a plant or christmas tree in your own living room, was also implemented.