It was during a strategic framing mission in 2017 that SQLI intervened to help COFAQ build a global vision of its e-commerce transformation. Several areas were studied, in particular
- The omnichannel customer experience
- Digital marketing
- E-commerce technology
SQLI and COFAQ have also worked together to build the e-commerce business model in the COFAQ cooperative context and in the management of change among members.
As an extension of the framework, COFAQ again called on SQLI in 2019 to initialise the Master Pro and Brico Pro e-commerce website projects.
The consulting approach was based on the vision of BtoB and BtoC customer experiences materialised by two prototypes developed during two sprint designs.
The SQLI experts relied on Design Thinking methods which, thanks to the customer centric approach, enabled the decision-makers to put themselves in the shoes of the customers by experiencing a real buying experience.
The prototypes were then tested and validated by a panel of target customers.