Publishing an Instant experience is possible on Meta, mobile only. Since a few months, you can also use the same mechanism on TikTok! There, IEX are called Instant pages and they too will give you a lightning-fast experience. Just like TikTok that didn’t want to get behind on the trend, your brand shouldn’t either.
For brands it’s smart to consider IEX because you can do the creative work once and then roll it out on multiple platforms. So, save time by making one Instant Experience instead of making different single ads. An Instant Experience will also help your brand gain more visibility and reach on different platforms, grow your sales and drive traffic to the places you want thanks to the calls to actions you include and the engagement with this unique format. It’s a win-win(-win-win)!
Are you, after reading this blog post, convinced that an IEX is what your social media strategy is missing? Then we’d love to take up the challenge of creating the perfect IEX for you and we’d be happy to talk it over with you!