Context and challenges
Exclusively available online, without contract or commitment, Zuny is the new telecommunications brand that is setting up in Belgium. VOO is betting on targeting the digital natives, a popular brand population, with an offer centred around the 3 pillars of internet, mobile and series. To materialise the brand, VOO naturally needed a solid e-Commerce system that was both adapted to its complex Information System and to the specific features of the telecommunications sector.
The SQLI team intervened on :
- The development of the front and the e-Commerce part of the platform
- Complementary developments to the Telco accelerator to meet VOO’s needs and constraints
- Integration of the platform into the Information System
- The integration of international TM Forum standards specific to the field of telecommunications
- The definition of SEO and Analytics specifications in a logic of acquisition, creation of online launch communication campaigns, and marketing measures.
To meet a mobile-first logic, the team designed a PWA with React to complement the web platform, an additional asset for the acquisition of particularly connected prospects.
Zuny is in the brand awareness phase; the expected benefits are brand awareness and customer acquisition.